Frequently Asked Questions

What is PERM recruitment advertising?

PERM (Program Electronic Review Management) recruitment advertising refers to the advertising carried out as part of the Department of Labor (DOL) labor certification process for employers seeking to sponsor foreign workers for permanent residency in the United States. The advertisements test the labor market for qualified U.S. workers.

What types of advertisements are required for PERM?

What applies depends on the position, and your attorney decides. In general, recruitment steps include:

• Two Sunday newspaper advertisements in a newspaper of general circulation in the area of intended employment
• A job order with the State Workforce Agency
• For professional occupations, additional recruitment steps from a list of options, such as job fairs, the employer's website, or job search websites

Some positions may call for advertising in a professional journal. Our online order covers the two Sunday print ads.

How long does the PERM advertising process take?

It depends on the newspaper's copy deadline, the Sundays you choose, and your overall recruitment plan, so we do not quote a general timeline. Newspapers often need the ad several days before publication. Your attorney can advise on how advertising dates fit your filing.

What information must be included in PERM advertisements?

Your attorney is responsible for the ad content. Ads generally include:

• The employer's name
• Instructions for submitting resumes or applications
• A description of the position specific enough to apprise potential applicants of the job opportunity
• The geographic location of the job

We publish the final text you give us and do not review it for legal sufficiency. If we write the ad from your PWD, your attorney reviews and signs off the wording first.

Why use a specialized agency for PERM advertising?

ADS 4 PERM, LLC gives you:

• One order, with the newspaper handled for you
• One quote with the newspaper's name and total price
• Publication dates and status in one place
• Tear sheets or an affidavit kept with your order

What documentation do I need to keep for my PERM application?

Your attorney can confirm what your file needs. It commonly includes:

• Copies of print advertisements (tear sheets)
• Screenshots of online job postings with visible dates
• Documentation of the State Workforce Agency job order
• Proof of additional recruitment steps
• A recruitment report summarizing applicants and reasons for rejection
• Resumes received and correspondence with applicants

ADS 4 PERM, LLC provides proof of publication for the ads we place.

Can I place PERM advertisements myself?

Yes, you do not have to use an agency. We are here if you would rather hand off finding the newspaper, booking the ad, and collecting proof. Ask your attorney if you have questions about placing ads yourself.

How much does PERM advertising cost?

The cost varies with the newspaper, the location, and the length of the ad, so we do not publish prices. Request a quote and you will see the total price before you commit.

Do you write the ad or give legal advice?

We can prepare draft wording from the job details you give us, and your attorney reviews it before it is used. We are an advertising agency, not a law firm, so we do not give legal advice, and we refer questions about PERM requirements to your attorney.

Who sees my information?

The newspaper receives the ad text, the job and worksite, and the dates so it can price and run your ad. The ad text is shared as written, so it will see anything the text contains, such as the employer's name. Your contact details and any PWD details or upload are not sent to the newspaper before the booking. When a job has several work locations, each newspaper only receives its own location.

How do I pay?

When you accept a quote you choose bank transfer (ACH) or credit or debit card, or you are invoiced if your organization has invoice terms with us. The quoted price is the bank transfer price, with no fee. Paying by card adds a card processing fee, a percentage of the price that we show before you pay. A card is charged at checkout and we book your ad right away; a bank transfer usually takes 3 to 5 business days to clear, and we book your ad once it does. You can pay an invoice the same ways through invoice lookup.